A film that tells the story of the Dutch coffee brand Coffeecompany.
The film leads us through the coffee process from bean to cup. From how the berries are farmed to the variety of brewing methods they serve in their stores.
Taking their distinctive coffee table as a basis, we decided to tell the whole story within the concept of a table.
So we started building a long table, 17 meters to be exact, and moulded all of the graphics into the table tops. Scale models were glued, ticking clocks programmed and coffee berries were sculpted.
For the shoot, a 19 meters long automated dolly was custom built, so we could capture all of the magic in one table top shot. With our best friends and baristas united, we created a 3 minute one taker that tells the complete coffee story.
Concept, production and direction: From Form
Copy: Wouter Keijzer
Set design: Ashley Govers
Post production: Jurjen Versteeg
Technical dept.: Peter v/d Werve
Gaffer and rigging: Peter Gosens
Music and sound design: Echoic